When you sign up and I push the button to draw names (which I will do on the 19th of December), you'll be assigned a target.
At that point, you'll be able to send them anonymous questions through the Elfster website to find out what sort of gift might be appropriate or best suited for them. You can, of course, skip that or ignore their answers and ultimately send them whatever you want, but the option to ask questions remains open.
Unless you want to reveal your identity, it will remain anonymous.
Solomon
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