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Not implementing one of your ideas /= not taking your suggestions seriously, just FYI.
Personal opinion following:
I would be embarrassed if we started spamming people to get awareness out. Better advertising (whatever the home office decides it will be), sure. Spamming via social networking and other means of intrusiveness that I've seen suggested? I'd have to reconsider my association both as staff and as a player. I think we've had opportunities lost in the past and I think we have opportunities to improve in the present and future, definitely, and I'd love to see more players, but spamming is not my idea of what we're about. And by "we" I mean the general player base and staff, not just 'the company'.
--Xynwen, speaking purely on her own and not representative of Simutronics in any way--
"My real name is Mephistopheles, but you can call me baby"
>>I'd love to see more players, but spamming is not my idea of what we're about.
I'd like to echo this sentiment, I think one of the most alluring features of Gemstone IV is that it is just that both by name and figuratively speaking. I stumbled on it one day after hearing an acquaintance describe it. A short search on AOL produced results, my first character was named after my first D&D character, Ekoms the dwarf. I was sucked in as my nostalgia for a text based word processor game called Colossal Cave Adventure was sated in a Major way.
http://en.wikipedia.org/wiki/File:You_are_standing.jpg
A gemstone and Gemstone IV are those type of things that are better appreciated when you discover them on your own. You can preach all you want but no one out there is going to understand the depth of emotion you can experience through a well executed role-play encounter. You just have to be there.
As far as Ideas for getting more people to play, well I only need one person to make my day. I'm of the opinion we should leave it up to Simu and focus on enjoying what we do have. It might be reminiscing about the old days with Clunk, finding a Christmas tree in town square or playing a new drinking game with Kunkka getting as soused as Beeble.
Up in Zul Logoth I manage to have fun with a population of one, sometimes entertaining myself with little projects here and there like making a rock garden. Or talking to the oilskins in the forge.
Sometimes folks just need to take a break but they usually come back eventually, if I had a nickle for every time I heard someone asking questions about CMAN or ARMOR points I'd be able to pay for a months subscription to Platnium.
Experience isn't just something you type to check on your characters advancement, there are a lot of people at the cap who still have a to learn in my opinion.
I'd like to echo this sentiment, I think one of the most alluring features of Gemstone IV is that it is just that both by name and figuratively speaking. I stumbled on it one day after hearing an acquaintance describe it. A short search on AOL produced results, my first character was named after my first D&D character, Ekoms the dwarf. I was sucked in as my nostalgia for a text based word processor game called Colossal Cave Adventure was sated in a Major way.
http://en.wikipedia.org/wiki/File:You_are_standing.jpg
A gemstone and Gemstone IV are those type of things that are better appreciated when you discover them on your own. You can preach all you want but no one out there is going to understand the depth of emotion you can experience through a well executed role-play encounter. You just have to be there.
As far as Ideas for getting more people to play, well I only need one person to make my day. I'm of the opinion we should leave it up to Simu and focus on enjoying what we do have. It might be reminiscing about the old days with Clunk, finding a Christmas tree in town square or playing a new drinking game with Kunkka getting as soused as Beeble.
Up in Zul Logoth I manage to have fun with a population of one, sometimes entertaining myself with little projects here and there like making a rock garden. Or talking to the oilskins in the forge.
Sometimes folks just need to take a break but they usually come back eventually, if I had a nickle for every time I heard someone asking questions about CMAN or ARMOR points I'd be able to pay for a months subscription to Platnium.
Experience isn't just something you type to check on your characters advancement, there are a lot of people at the cap who still have a to learn in my opinion.
Well Frorin, then you are a greater fan than I and I thought I was an extreme fan of Gemstone 4. Sadly though, unlike you I would not be able to keep playing the game if I was the only one playing. Eventually I would just have to take up something else, and in that case, I would do the unthinkable (I haven't done it yet for the sake of GS4) and I would finally try my hand at World Of Warcraft.
>Sadly though, unlike you I would not be able to keep playing the game if I was the only one playing.
I enjoy talking to myself a lot, it helps.
Honestly I think gemstone's population woes are just another byproduct of the bad economy, easy to justify leaving to save a few dollars since we can just come back when we are more financially stable. I have a special place in my heart for this game I have to admit (Even though sometimes I can be a trouble maker). I'm sure, out of the thousand or so people who used to be on at peak times, there's a fare portion who feel the same and will be back eventually.
I enjoy talking to myself a lot, it helps.
Honestly I think gemstone's population woes are just another byproduct of the bad economy, easy to justify leaving to save a few dollars since we can just come back when we are more financially stable. I have a special place in my heart for this game I have to admit (Even though sometimes I can be a trouble maker). I'm sure, out of the thousand or so people who used to be on at peak times, there's a fare portion who feel the same and will be back eventually.
The problem with blaming the current population on the economy is that it leaves an open window for an easy excuse to do nothing other than wait for the economy to get better. Which may not happen for years.
Even if it was so easy as to blame it on the economy, than the only thing that Gemstone needs to do to help with that is lower it's price. If it was that easy.
But since I don't believe it is that easy, and since I do believe that it is more than one problem twisted together, I think multiple things are going to have to be done if the problem is ever going to be fixed, and not just fixed, but fixed right, so that the problem never rears it's ugly head again in the future.
Hey, we all have to learn from our mistakes in the past and do better the next time around. Companies are no different.
Even if it was so easy as to blame it on the economy, than the only thing that Gemstone needs to do to help with that is lower it's price. If it was that easy.
But since I don't believe it is that easy, and since I do believe that it is more than one problem twisted together, I think multiple things are going to have to be done if the problem is ever going to be fixed, and not just fixed, but fixed right, so that the problem never rears it's ugly head again in the future.
Hey, we all have to learn from our mistakes in the past and do better the next time around. Companies are no different.
People listen to commercials--including ads, pop-ups, email messages, et cetera--a lot less than they listen to your friends.
Like I said over on the GS threads when you were posting there: If you really want to bring in the kind of people you want to hang out with... tell the people you hang out with about the game.
(i.e. Mention it to your buddies ("Why didn't we see you all weekend?!? You weren't at the bar, you didn't watch the big game...") rather than hoping that Some Random Guy over in Lower Slobovia is going to sign up with twenty of his buddies for this cool game that they've never heard of. The best part of it is, these are already people that you get along with and have shared interests with, so odds are good you'll have fun in-game with them, too.)
And because the D.C. area got dumped on with like a foot of snow the weekend before Christmas:
Folks up in Buffalo, Minnesota, Alaska, and whatnot can point out that this is a way to play while you're snowed in...
(The problem, of course, being that "so is XBox360, PS3, WoW, et cetera...")
Like I said over on the GS threads when you were posting there: If you really want to bring in the kind of people you want to hang out with... tell the people you hang out with about the game.
(i.e. Mention it to your buddies ("Why didn't we see you all weekend?!? You weren't at the bar, you didn't watch the big game...") rather than hoping that Some Random Guy over in Lower Slobovia is going to sign up with twenty of his buddies for this cool game that they've never heard of. The best part of it is, these are already people that you get along with and have shared interests with, so odds are good you'll have fun in-game with them, too.)
And because the D.C. area got dumped on with like a foot of snow the weekend before Christmas:
Folks up in Buffalo, Minnesota, Alaska, and whatnot can point out that this is a way to play while you're snowed in...
(The problem, of course, being that "so is XBox360, PS3, WoW, et cetera...")
Not sure if the staff knows this or not, but I was on Facebook today and I looked to my right and I saw an ad that a company was running on my page. I see ads all the time on my page, but this time was different because I looked up and right above the add there was something that said create your own ad. First thing I thought for GS was BINGO! lol. Bingo Night! Bing-GO! So I clicked on the create ad option....to see what it was about...and it gives you an overview, says you can Connect with Real People Reach over 350,000,000 active Facebook users with your ad, says you can attach social actions to your ads to increase relevance, says you can create demand for your product with relevant ads. Other things it lets you do with your ad is you can quickly create image and text-based ads. You can advertise your own web page or something on Facebook like a Page or an Event. Or you can even choose to pay per click (CPC) or impression (CPM) in your local currency. I think there is some money that must be put towards your ad, but I mean whoa, talk about an easy marketing tool. After you create your ad, you can track your progress with real-time reporting, gain insight about who’s clicking on your ad. You can also make modifications to maximize your results. I mean is this not exactly what GS is looking for right now? To promote with?
Once you click on the "Create your ad" button, then it takes you to the part where you enter your websites URL, Title, and the text body you want to be displayed in your ad. Then when you are done with that you move onto the next step, where you can choose your target audience. From age Any to Any. And just about all ages in between basicly. It then allows you to pick your target sexes, educations, workplaces, and the language you are seeking (English for GS). I was just messing around with it and it says that the estimate for the people I would reach with the pretend ad I was creating was over 27,000,000 people!
GS Staff, I'm not sure if you know about this Create Your Own Ad option or not, but if you didn't, I would definately look into it because it looks like a sure bet. Mafia Wars uses it, Dungeons and Dragons uses it, why can't Gemstone 4 use it? The only thing is that Facebook needs to approve the ad first before it is displayed, but with Gemstone 4 that won't be a problem because there is nothing offensive about Gemstone 4!
So please, Gemstone 4 staff, and players too, check out this option on facebook next time you see an ad on your page. I can't believe I didn't see it until now. But Gemstone could really utilize this tool.
Any thoughts?
Once you click on the "Create your ad" button, then it takes you to the part where you enter your websites URL, Title, and the text body you want to be displayed in your ad. Then when you are done with that you move onto the next step, where you can choose your target audience. From age Any to Any. And just about all ages in between basicly. It then allows you to pick your target sexes, educations, workplaces, and the language you are seeking (English for GS). I was just messing around with it and it says that the estimate for the people I would reach with the pretend ad I was creating was over 27,000,000 people!
GS Staff, I'm not sure if you know about this Create Your Own Ad option or not, but if you didn't, I would definately look into it because it looks like a sure bet. Mafia Wars uses it, Dungeons and Dragons uses it, why can't Gemstone 4 use it? The only thing is that Facebook needs to approve the ad first before it is displayed, but with Gemstone 4 that won't be a problem because there is nothing offensive about Gemstone 4!
So please, Gemstone 4 staff, and players too, check out this option on facebook next time you see an ad on your page. I can't believe I didn't see it until now. But Gemstone could really utilize this tool.
Any thoughts?
>Not sure if the staff knows this or not, but I was on Facebook today
Yes, as others said in the other folder you posted this, stop spamming. This is the appropriate place (if any) for your facebook craze.
You're really that surprised about easy advertising? You can reach many more people through Google Adsense just as easily. Honestly, Facebook is far from the ideal advertising venue for Gemstone. A niche company with limited resources would do far better to advertise in highly targeted places (such as D&D type gaming stores/magazines).
Please, snap to reality and stop gushing so much about Facebook.
>You're just jealous cuz you didn't discover the create your own ad option on Facebook.
Seriously?? I used the create your own ad (what other kinds of ads are there by the way?) option 5 years ago when facebook had barely started to advertise a school event. It's nothing new.
- Greminty
Yes, as others said in the other folder you posted this, stop spamming. This is the appropriate place (if any) for your facebook craze.
You're really that surprised about easy advertising? You can reach many more people through Google Adsense just as easily. Honestly, Facebook is far from the ideal advertising venue for Gemstone. A niche company with limited resources would do far better to advertise in highly targeted places (such as D&D type gaming stores/magazines).
Please, snap to reality and stop gushing so much about Facebook.
>You're just jealous cuz you didn't discover the create your own ad option on Facebook.
Seriously?? I used the create your own ad (what other kinds of ads are there by the way?) option 5 years ago when facebook had barely started to advertise a school event. It's nothing new.
- Greminty
Look bottom line is that there is a gold mine of promotional value located on Facebook right now, that I didn't know about before, but that other businesses have been taking advantage of. It is specifically designed for businesses to promote their websites through. And it has to work. To what degree I am not sure, but it has to work. You reach that many people like their estimates are generating, and the results will be 100% in an upward fashion.
I agreed with the GM who said that my idea before about sending out massive friend requests could be looked at as spam, that's why I didn't really say anything in return. But with this model, that Facebook currently offers, strictly designed for businesses to promote with (Something Myspace does not offer as far as I know), that can be done within a matter of minutes (pending approval of course), the word about Gemstone 4 could reach millions of people WITHOUT spamming them. It's Facebook's own ad campaign for businesses, they designed it to be used in such a way. So it doesn't go against any policy, it isn't spamming, it's running ads that hit millions instead of thousands or whatever. It's the same thing as putting an ad in the paper, only this way you reach what? 100 times more people?
Has Gemstone ever even tried this method before? I've never seen a single ad run on Facebook by SIMU or Gemstone. Never. And what do they have to lose by taking advantage of this? We're talking MONEY here people. More money for the company means a better experience for you. It translates into SIMU/Gemstone being able to do more with the game.
I agreed with the GM who said that my idea before about sending out massive friend requests could be looked at as spam, that's why I didn't really say anything in return. But with this model, that Facebook currently offers, strictly designed for businesses to promote with (Something Myspace does not offer as far as I know), that can be done within a matter of minutes (pending approval of course), the word about Gemstone 4 could reach millions of people WITHOUT spamming them. It's Facebook's own ad campaign for businesses, they designed it to be used in such a way. So it doesn't go against any policy, it isn't spamming, it's running ads that hit millions instead of thousands or whatever. It's the same thing as putting an ad in the paper, only this way you reach what? 100 times more people?
Has Gemstone ever even tried this method before? I've never seen a single ad run on Facebook by SIMU or Gemstone. Never. And what do they have to lose by taking advantage of this? We're talking MONEY here people. More money for the company means a better experience for you. It translates into SIMU/Gemstone being able to do more with the game.
Well....what do you think? I mean really. Was it you that said you had tried it before? For what? I mean...did you have your own business to promote? Did you have a little fundage to put towards the ads? From what I gather, in order to place an ad, you must have money to put towards it. I don't quite understand how the process works, but it appears that you pay per clicks or something like that. So I could understand that in order to be serious about it, a company would have to be willing to put up at least a grand or two to get the ball rolling.
It's not childsplay. Not just anyone can run an ad on Facebook and expect it to be successful. I mean you have to be willing to spend a bit of cash to see the results. I highly doubt someone running an ad for their cookies their grandma makes is going to be willing to spend the money to get the proper results. But for a company like SIMU/Gemstone, they would have to at least have SOME money to towards it wouldn't they?
I mean like I said before it beats a stick in the eye. It's better than sitting around twittling thumbs. It seems like a really good idea. Not only that, but SIMU could track the amount of clicks it gets per day on it's ad, and it could probably even obtain graphs and things from Facebook to show the amount of traffic coming to their site, etc. All the tools are already there. I mean it may even be more effective than the yahoo idea that someone else mentioned in the other thread.
Facebook is the new AOL. I mean if I had to think of a company that would currently have the same impact that AOL had in the 1990's with it's chatrooms, etc., it would be Facebook today. Maybe 5-7 years ago it would have been Myspace, but Myspace is dying out. And why? Because Facebook and Twitter are just better designed in my opinion. Myspace was basicly the launching pad that these other companies used to get their businesses off the ground. Without Myspace and it's model, there may have never been a Facebook. Wasn't it the same story for both companies? Some young kid/adult who started our with little to no money and built an empire around their idea? I mean it's crazy how similar the two stories are to eachother.
But SIMU's story in my opinion has not been written yet. People like to say that it had it's hayday already. That it's time has passed. I don't believe this is the case. I believe that it's AOL days are over, yes, but that doesn't mean it has reached it's full potential audience yet. I just don't think it was able to market itself in the best way possible with AOL. I believe that with Facebook it could (if done properly) reach an even bigger audience. And now it has an even better product to promote. Gemstone 3 may have seen it's end, and it's legacy may have died with AOL, but Gemstone 4's legacy has just begun, and I believe it's impact has yet to reach it's peak.
It's not childsplay. Not just anyone can run an ad on Facebook and expect it to be successful. I mean you have to be willing to spend a bit of cash to see the results. I highly doubt someone running an ad for their cookies their grandma makes is going to be willing to spend the money to get the proper results. But for a company like SIMU/Gemstone, they would have to at least have SOME money to towards it wouldn't they?
I mean like I said before it beats a stick in the eye. It's better than sitting around twittling thumbs. It seems like a really good idea. Not only that, but SIMU could track the amount of clicks it gets per day on it's ad, and it could probably even obtain graphs and things from Facebook to show the amount of traffic coming to their site, etc. All the tools are already there. I mean it may even be more effective than the yahoo idea that someone else mentioned in the other thread.
Facebook is the new AOL. I mean if I had to think of a company that would currently have the same impact that AOL had in the 1990's with it's chatrooms, etc., it would be Facebook today. Maybe 5-7 years ago it would have been Myspace, but Myspace is dying out. And why? Because Facebook and Twitter are just better designed in my opinion. Myspace was basicly the launching pad that these other companies used to get their businesses off the ground. Without Myspace and it's model, there may have never been a Facebook. Wasn't it the same story for both companies? Some young kid/adult who started our with little to no money and built an empire around their idea? I mean it's crazy how similar the two stories are to eachother.
But SIMU's story in my opinion has not been written yet. People like to say that it had it's hayday already. That it's time has passed. I don't believe this is the case. I believe that it's AOL days are over, yes, but that doesn't mean it has reached it's full potential audience yet. I just don't think it was able to market itself in the best way possible with AOL. I believe that with Facebook it could (if done properly) reach an even bigger audience. And now it has an even better product to promote. Gemstone 3 may have seen it's end, and it's legacy may have died with AOL, but Gemstone 4's legacy has just begun, and I believe it's impact has yet to reach it's peak.
>Well....what do you think? I mean really. Was it you that said you had tried it before? For what? I mean...did you have your own business to promote? Did you have a little fundage to put towards the ads? From what I gather, in order to place an ad, you must have money to put towards it. I don't quite understand how the process works, but it appears that you pay per clicks or something like that. So I could understand that in order to be serious about it, a company would have to be willing to put up at least a grand or two to get the ball rolling.
>It's not childsplay. Not just anyone can run an ad on Facebook and expect it to be successful. I mean you have to be willing to spend a bit of cash to see the results. I highly doubt someone running an ad for their cookies their grandma makes is going to be willing to spend the money to get the proper results. But for a company like SIMU/Gemstone, they would have to at least have SOME money to towards it wouldn't they?
Some information on banner basics:
Banner sales work one of two ways:
1) You buy a certain number of clicks
2) You buy a certain block of time (usually with a guaranteed number of exposures (not clicks))
Tracking data would be standard on both.
This is a VERY broad generalization, but buying by the click is more on the small-scale/low-end side of advertising. High-end tends to purchase by the day/week/month/whatever. I have no idea what system Facebook runs. What I am fairly certain of, however, is that any longterm, serious ad campaign would cost more than just 1 or 2 grand... especially on a high-traffic place like Facebook.
Just one little thing to keep in mind...
The exposure-to-click ratio for even a highly successful banner ad campaign is abysmally low. Such a highly successful campaign should be looking for less than one percent. We had a client recently return a 0.7% percent click ratio on something and they were absolutely elated. Seven tenths of a percent.
... of course, out of the people who click... those who actually sign on will also be a very small percentage. Those who stick around past the free trial (and actually give Simu money)... another fraction.
What this boils down to is... one new PAYING subscriber will probably require thousands upon thousands upon thousands of banner exposures.
The one nice thing about Facebook, though... they DO have lots and lots and lots of personal information about their users. They are pretty good at targeted ads.
... on the other hand, I do see how something like a banner campaign would not be cost-effective for a company like Simu. I easily can see where an expenditure of a few thousand dollars might only result in one or two subscriptions.
Signed,
Raelee and her Strings, Makes banner ads for a living
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
>It's not childsplay. Not just anyone can run an ad on Facebook and expect it to be successful. I mean you have to be willing to spend a bit of cash to see the results. I highly doubt someone running an ad for their cookies their grandma makes is going to be willing to spend the money to get the proper results. But for a company like SIMU/Gemstone, they would have to at least have SOME money to towards it wouldn't they?
Some information on banner basics:
Banner sales work one of two ways:
1) You buy a certain number of clicks
2) You buy a certain block of time (usually with a guaranteed number of exposures (not clicks))
Tracking data would be standard on both.
This is a VERY broad generalization, but buying by the click is more on the small-scale/low-end side of advertising. High-end tends to purchase by the day/week/month/whatever. I have no idea what system Facebook runs. What I am fairly certain of, however, is that any longterm, serious ad campaign would cost more than just 1 or 2 grand... especially on a high-traffic place like Facebook.
Just one little thing to keep in mind...
The exposure-to-click ratio for even a highly successful banner ad campaign is abysmally low. Such a highly successful campaign should be looking for less than one percent. We had a client recently return a 0.7% percent click ratio on something and they were absolutely elated. Seven tenths of a percent.
... of course, out of the people who click... those who actually sign on will also be a very small percentage. Those who stick around past the free trial (and actually give Simu money)... another fraction.
What this boils down to is... one new PAYING subscriber will probably require thousands upon thousands upon thousands of banner exposures.
The one nice thing about Facebook, though... they DO have lots and lots and lots of personal information about their users. They are pretty good at targeted ads.
... on the other hand, I do see how something like a banner campaign would not be cost-effective for a company like Simu. I easily can see where an expenditure of a few thousand dollars might only result in one or two subscriptions.
Signed,
Raelee and her Strings, Makes banner ads for a living
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
I just want to say thank you for your opinon on that JADZIABLUE.
Also, I had question I was hoping you could answer for me. I went ahead and pretended like I had my own company for a second with the Facebook create your own ad option. I clicked the age cateogory that I wanted to target my ads to to be at any age group. I then set it to target both males and females. In the education category I selected any. I also selected English as my language. When it was all said and done, Facebook came back and gave me an estimate of 27 million people for the amount of people my ad would most likely reach. Of that 27 million people, how many do you believe would actually click on my ad?
PS - before I clicked on the language to be english, it may have been double that for the estimate it was giving me.
Also, I had question I was hoping you could answer for me. I went ahead and pretended like I had my own company for a second with the Facebook create your own ad option. I clicked the age cateogory that I wanted to target my ads to to be at any age group. I then set it to target both males and females. In the education category I selected any. I also selected English as my language. When it was all said and done, Facebook came back and gave me an estimate of 27 million people for the amount of people my ad would most likely reach. Of that 27 million people, how many do you believe would actually click on my ad?
PS - before I clicked on the language to be english, it may have been double that for the estimate it was giving me.
| how many do you believe would actually click on my ad? |
And as someone who has been paid for running ads on his website, I might be able to answer this.
And the answer is... There's no easy answer to your question. It depends on a lot of things.
For starters, it depends on how good the banner ad is. Like television ads, some banner ads are great and really catch your attention. Most suck, however. Use a gimmick ad -- popups, popunders, layers, etc. -- and you'll get a higher hit rate. It will also cost more, and will also be more likely to be blocked by the browser.
It also depends on how the ad is targeted. Ads blasted out indiscriminately have a VERY low click through rate. If the ads are targeted to specific demographics (say, likely existing players of MMORPGS), the cost of running the ads is MUCH higher, but the ratio of clicks is also much higher. In the end, you get what you pay for.
I can tell you that Simu has tried advertising in the past and it hasn't worked out well for them.
Just to build on what Tsoran said...
That 0.7% figure I quoted was the result of a very specific, highly-targeted campaign.
Gemstone is definitely a niche product. It isn't something with a lot of broad appeal. So, if you do target the general population... all 27 million young adults, you will probably still only see a teeny, tiny number of clickthroughs. Most of the people seeing your ad will dismiss it as something they aren't even remotely interested in. I'm not going to pull numbers out of thin air, but I suspect you would need to put a zero or two after the decimal point in your percentage.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
That 0.7% figure I quoted was the result of a very specific, highly-targeted campaign.
Gemstone is definitely a niche product. It isn't something with a lot of broad appeal. So, if you do target the general population... all 27 million young adults, you will probably still only see a teeny, tiny number of clickthroughs. Most of the people seeing your ad will dismiss it as something they aren't even remotely interested in. I'm not going to pull numbers out of thin air, but I suspect you would need to put a zero or two after the decimal point in your percentage.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
Oh, JADZIABLUE, one other thing. You mentioned that for 27,000,000 people viewing my ad that only a tiny tiny percent would actually click on it. So....we talkin a couple hundred thousand or what?
Cuz if that's a couple hundred thousand people clicking on the add for SIMU, that's Cha Ching in my book.
Cuz if that's a couple hundred thousand people clicking on the add for SIMU, that's Cha Ching in my book.
I've always believed Simu should do some sort of promotion.
... but broad-base banner ads probably just aren't the right method for this game.
I've been thinking for awhile, and I haven't come up with a good idea yet. But, niche-to-niche advertising is probably the direction to look in. I have no idea what the right route to go is, however.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
... but broad-base banner ads probably just aren't the right method for this game.
I've been thinking for awhile, and I haven't come up with a good idea yet. But, niche-to-niche advertising is probably the direction to look in. I have no idea what the right route to go is, however.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
Right I understand that you feel that way about the banner advertising but then I have to say, who (what company) has been using banner ads on Facebook successfully.....and can SIMU learn from them? Is there not a single company that is successful with banner ads on Facebook? There has to be at least one right?
Then...I have to look at SIMU's current strategy. Which is to do nothing. Then I look over at the banner Idea and I weigh the two out side by side. Then.....I say to myself...gosh....this is a tough one....I wonder which one is a better way to go. And then for whatever reason I come to the conclusion that the banner ads is the way to do.
Then...I have to look at SIMU's current strategy. Which is to do nothing. Then I look over at the banner Idea and I weigh the two out side by side. Then.....I say to myself...gosh....this is a tough one....I wonder which one is a better way to go. And then for whatever reason I come to the conclusion that the banner ads is the way to do.
>Oh, JADZIABLUE, one other thing. You mentioned that for 27,000,000 people viewing my ad that only a tiny tiny percent would actually click on it. So....we talkin a couple hundred thousand or what?
I'm talking a lot less than that.
A couple hundred thousand would be in the neighborhood of one percent. That would be an unrealistically phenomenal return. Nobody gets that kind of return.
27,000,000 based only on age-range and language is basically untargeted advertising. The less specific you target, the less return you get... since the large-majority of people who see it won't care at all.
Drop a few zeroes.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
I'm talking a lot less than that.
A couple hundred thousand would be in the neighborhood of one percent. That would be an unrealistically phenomenal return. Nobody gets that kind of return.
27,000,000 based only on age-range and language is basically untargeted advertising. The less specific you target, the less return you get... since the large-majority of people who see it won't care at all.
Drop a few zeroes.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
lol. Look guys I want to apolagize for my behavior. I am really wired on cofeee right now like you wouldn't believe. I drank 3 32 ounces probably all together and I don't think I've ever had this much cofee at once in my life. I know what you're thinkin, who puts cofee into 32 ounce cups eh? Well, we ran out of the stirophome coffee cups and so I had to make due with the 32 ounce on from Sam's club. It's gemstone 4 all night for me guys. Till I crash anyways.
Now that I'm awake again, I think I want to sum up everything I said last night with...
When advertising/promoting... you need to do what is right for your company/product. What works for somebody else may not always work for you. There are people who make lots and lots of money just figuring this stuff all out.
Broadbase advertising works well for things with broadbase appeal. (Like shampoo... everybody needs to wash their hair... at least you'd hope.)
I would love to see Simu get hooked up with a good branding agency, but that is a pretty big, pricey step. On a more realistic level, I would like to see them putting some effort towards sites like topmudsites.com or the like.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
When advertising/promoting... you need to do what is right for your company/product. What works for somebody else may not always work for you. There are people who make lots and lots of money just figuring this stuff all out.
Broadbase advertising works well for things with broadbase appeal. (Like shampoo... everybody needs to wash their hair... at least you'd hope.)
I would love to see Simu get hooked up with a good branding agency, but that is a pretty big, pricey step. On a more realistic level, I would like to see them putting some effort towards sites like topmudsites.com or the like.
Signed,
Raelee and her Strings
>Speaking to Zyllah, Alyias says, "See? Raelee knows all."
Well, we had a pretty good offer (post 310) from someone who does a pretty good job for a pretty good agency.
http://www.eventmarketer.com/viewmedia.asp?prmMID=975
I am not sure the people in charge of advertising read these boards, though. At any rate, we missed the opportunity this year, maybe next!
Bairyn
http://www.eventmarketer.com/viewmedia.asp?prmMID=975
I am not sure the people in charge of advertising read these boards, though. At any rate, we missed the opportunity this year, maybe next!
Bairyn
Hey no problem Scribes. When it comes to the game I love, helping preserve it is not an option.
lol. By the way, I had a dream about Golden-Axe last night. Member that game? Very strange. In my dream I had this dude (looked like a warrior) who had 4 arms, and 4 swords in each arm, and he was kickin ass and takin numbers.
lol. By the way, I had a dream about Golden-Axe last night. Member that game? Very strange. In my dream I had this dude (looked like a warrior) who had 4 arms, and 4 swords in each arm, and he was kickin ass and takin numbers.
"Well, we had a pretty good offer (post 310) from someone who does a pretty good job for a pretty good agency." -- Bairyn
Well, sure, but... I mean, what can you really do with just a volunteer working for you?
<flee!>
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(Yes, that's a joke, based on the all-volunteer status of the GM's. Please don't take it that I was putting down the agency, the job, or the daughter. :)
Well, sure, but... I mean, what can you really do with just a volunteer working for you?
<flee!>
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(Yes, that's a joke, based on the all-volunteer status of the GM's. Please don't take it that I was putting down the agency, the job, or the daughter. :)
